B2B innovation: exploring and validating new opportunities for market development
Ideation workshops
Idea audit
Innovation scope
Customer interviewing & feedback
Digital experimentation
Business model & value validation
Challenge
Infofolio has valuable real estate data and data science skills. Together with the Infofolio team we wanted to find new promising opportunities for data to contribute to sustainability in real estate. And validate the potential before investing in new product development.
Solution
Using the Ahead of Innovation process including customer interviews, we learned about their pain points and discovered and validated a market opportunity for sustainable data.
Results
Based on the customer feedback, Infofolio was able to make a well substantiated decision to invest in the development of a new data product. The new product is currently in development.