B2B innovation: exploring and validating new opportunities for market development
Customer interviewing & feedback
Business model & value validation
Infofolio has valuable real estate data and data science skills. Together with the Infofolio team we wanted to find new promising opportunities for data to contribute to sustainability in real estate. And validate the potential before investing in new product development.
Using the Ahead of Innovation process including customer interviews, we learned about their pain points and discovered and validated a market opportunity for sustainable data.
Based on the customer feedback, Infofolio was able to make a well substantiated decision to invest in the development of a new data product. The new product is currently in development.