Helping companies innovate
Solution development done faster and with less risk
Solution development system
Addressing three areas to help your company innovate
Focus
Ideate what problem and which customer you want to innovate for. We help you align your product ideas to your company’s strategic objectives and assets. Let’s find your new champion product.
Validate
Have people’s feedback validate the problem and help make decisions on the solution, messaging and initial market size. We use rapid market testing and customer interaction to learn what people love and buy. When done well, you sell before you build.
Build
Let’s create a product development roadmap tailored to your resources, capabilities and needs. We’ll set it up, help get a team, provide training and give guidance to the development team to make sure you launch in time and within budget.
Menno C. Lanting
Product Innovator
I turn ideas into reality and have built many products/start-ups from scratch. As a professional scrum master, a leadership trainer and former corporate manager I help product innovation teams perform at the next level.
What people say
Take their word for it
Adam Ayers
Labs Lead Amsterdam @ING Group
'I had the privilege of working with Menno and found him a terrific person and team lead within the innovation environment of ING Labs. He was able to not only build a strong team, but he was also able to work in a disciplined and structured way to ensure that he really added value to the customer.'
Charlotte Zelders
Head of Digital Acceleration @PepsiCo Benelux
'In just 1 day Menno was able to lay the foundations of a successful launch of our 1st internal start-up team at PepsiCo. All members of the team referred to the coaching day of Menno as game changing and a must have for future internal start-ups to kick off in the right way. Menno learned them how to define the most critical assumptions and validate them via Lean Start-up theory. I'm very happy that I came across Menno via my network and would strongly recommend him to others for similar activities.'
Bart Manuel
CTO/Founder @Dept
